strategy . planning
forming
for growth.
I help boards and founders unlock growth, bringing the creative clarity of agency thinking alongside the commercial focus and board experience needed to make it happen.
25 years of work across
I join organisations at a pivotal moment, when they need board-level marketing expertise and wide sector experience to chart the way forward, without the cost of a permanent hire.
How I help
Two ways to work together
The process
From insight to a blueprint for growth
Forming insight
I work with the board and immerse myself in the organisation. I undertake audience research, audit current activity and map the market and competition. This phase identifies the key insights that link your ambition with audience needs and market opportunity.
Forming strategy
The resulting strategy becomes the foundation of your growth. It establishes central positioning, brand identity, offer structure and audience strategy, designed to drive both income and influence.
Forming a blueprint
The blueprint contains all the plans to put the strategy into action: brand and marketing, offer (including pricing and positioning), comms channel mix, outline of resource and supplier/agency requirements.
Forming a metric map
I map the metrics that matter, creating a framework to understand performance at every level. This tracking system helps boards monitor progress, hit targets, and gives teams the means to spot opportunities or adjust course.
Selected work
All case studies →
“I've worked with Kath on and off for over 20 years and it's rare to find a strategist with the ability to work across wildly different sectors without missing a beat.”
Let's form the blueprint for your next stage of growth.
Book a free consultation to talk through where you are and where you want to get to.