strategy . planning
Welcome to formed.
forming insights.
forming strategy.
forming blueprints for growth.
Fractional and consultancy services to deliver sustained growth across brand, marketing, commercial, partnerships and development.
"I bring the creative clarity of agency thinking alongside the commercial focus and board experience needed to make it real - helping founders, boards and directors unlock growth with confidence."
Hello, I'm Kath.
I’m a strategist who helps boards and founders unlock growth with clarity and confidence.
With 25 years of experience across both commercial and not-for-profit sectors, I bring the creative, insight-led thinking you’d expect from an agency—combined with the hands-on experience to make it work inside real organisations. I’ve worked with brands including the BBC, Chester Zoo, Very, the NHS, Crown Estate and Moneysupermarket.
I understand both sides of the industry, which means I don’t just shape strategy, I build blueprints that get buy-in, unlock resource, and deliver results.
With extensive experience in both the commercial and not for profit sectors, I support organisations who are in a pivotal place – a place of change, growth or with new ambition.
I take this ambition and form a blueprint for growth.
Built on insight, I detail how your organisation needs to be positioned for success – the brand and market positioning, the offer and the audiences that will drive your future growth.
I then develop your success plan, working through all the ingredients and support you will need to achieve your goals. I understand first hand the pressure that directors and founders are under and are here to support you to drive your organisation forward.
Whether you choose to use formed for strategy on demand, or need ongoing support, I can tailor a package to suit you.
The process
01. Immersion & Insight
Finding the key insights across the market, audiences, offer and the organisational capability, which form the opportunities for growth.
02. Strategy development
Forming the strategic pillars that will underpin activity in the short and medium term, leading to a distinct positioning, increased income and impact.
03. Blueprint for growth
Forming the set of recommendations and plans to enable implementation of the strategy and set the organisation up for success.
04. Metric mapping
Forming a framework to review progress and measure what matters– allowing teams to be agile and give the board confidence in the progress made.
Fractional & consultancy services
Whether you need permanent fractional C suite oversight of your marketing, commercial or fundraising teams, or you need specialist consultancy for a short term project, I can tailor a support package to suit you.
Proven results across a wide range of sectors
From scaling start ups to repositioning large national brands, I have created innovative strategies and plans to drive growth across a large variety of commercial, public and not for profit organisations.
Why do organisations work with us?
Whether organisations are finding they need to pivot due to market changes or they need to realise a new ambition or growth phase, find out why organisations benefit from working with formed.